This time we joined forces with the growth-hack gurus, TurnTwo, for an eight-week mvp-style digital marketing test, backed up by in-depth data analytics reporting. The brief was to create a spike in traffic to their homepage and explore creative sweetspots for Homelet's brand and communication strategy. We tested three creative campaigns, using our Hard, Soft, Spikey brand and creative methodology. The excellent results of the creative test uncovered genuine brand and creative insight - invaluable for Homelet's ongoing brand and business development.