A brand new state-of-the-art school opening in Kensington in 2020. A blank sheet of paper. Target audience Harry and Meghan’s new child. What we call a dream brief at Table Towers! Over the last eight months we’ve been hunkered down with the School team, Cognita and MIMO Brands creating the whole kit and kaboodle from scratch. The name, the big creative idea, multimedia ad/digital and social campaign, brand book, website, launch recruitment campaign, launch event… the works.