The quirky and brilliant people at Strutt & Parker needed a new brand positioning and multimedia on and offline creative campaign to roll out nationally.
We were more than happy to oblige.
‘For the finer things in property’ felt like a line that perfectly reflected the ‘cottages to castles’ aspirational excellence of the S&P properties and service.
It led to a colourful, confident and personality-filled creative campaign that celebrates the ‘posh bonkersness’ of S&P.
The new brand launch kicked off with an ad in Country Life magazine for the Queen’s Jubilee, followed by a full-pager in the Saturday Telegraph.
Just a couple of curtain-raisers for the full campaign roll out over the coming year.