Talon’s bullish international growth strategy and the ambition to be the world’s N01 Adtech agency was missing one vital ingredient.
A zinging new brand.
Working from a blank sheet of paper in a harmonious huddle with Mimo Brands, we created a completely new positioning, logo, strapline, verbal and visual guidelines and of course a campaign to launch the new brand worldwide.
If you happened to be passing through Times Square over Christmas, you would have seen it up in lights.