This smart new accounting product from PwC was seen as too good to be true by many small businesses. They thought it wasn’t possible to get all that PwC cleverness for as little as £500 a month. So initial take-up was sluggish. TABLE LDN were wheeled in to add some creative zip to boost enquiries and sales through an eight-week multimedia creative test-and-learn campaign. In the process we found their creative sweetspot which left them perfectly placed for the highly successful relaunch of the product.