Named after the famous fell-walker and author Alfred Wainwright, this refreshing golden ale needed a fresh new brand strategy and creative platform. One that would work its magic both above and below the line. And take the brand from regional popularity to national success.
Working with the fine people at Big Al’s Creative Emporium, we helped develop the pitch-winning creative idea FIND YOUR MOUNTAIN. Everything poured out smoothly from then on. The brand new website (built with the tech ninjas Calm Ray). Digital display. Social media. Experiential. Event displays. National trade press. New glass designs and point of sale.