A brand new state-of-the-art school opening in Kensington in 2020. A blank sheet of paper. Target audience Harry and Meghan’s new child. What we call a dream brief at Table Towers! Over the last eight months we’ve been hunkered down with the School team, Cognita and MIMO Brands creating the whole kit and kaboodle from scratch. The name, the big creative idea, multimedia ad/digital and social campaign, brand book, website, launch recruitment campaign, launch event… the works.
The challenge; McEwan's 2.0 - refreshing the brand and bringing Scotland’s best-selling canned ale and stablemates to a wider beer-thirsty UK audience. We got busy in November with the brilliant bods at Big Al’s Creative Emporium, bringing the 'McNificent' new brand idea to life across a zinging new website, advertising, point of sale and social.
London's leading IB World school needed a big, fresh, new brand campaign idea and multi-media executions to drive student recruitment for the IB programme. We rolled out the 'IBegin here" idea across the website, digital banners, posters, press, adshels and collateral.
Offering credit to small businesses is big business. Especially for this super-sparky and ambitious young operator. Their meteoric six-year rise to becoming the largest independent business card provider in the UK with over 40,000 customers, left only one thing in need of a spruce up – the brand.
Working with strategy gurus MIMO, we created a whole new identity from scratch, including new logo, brand new card designs, website, banner ads, email templates, business cards and stationery.
Our brief was to create a spike in Homelet’s traffic to their homepage and explore creative ‘sweetspots’ for their brand and communication strategy. We tested three creative campaigns and the excellent results uncovered genuine brand and creative insight – invaluable for Homelet's ongoing brand and business development.
The delightfully refreshing golden ale needed a big, fresh new creative idea. One that could work its magic both above and below the line. And take the brand from regional popularity to national success.
Working with the brilliant brains at Big Al’s Creative Emporium, we helped develop the pitch-winning creative idea FIND YOUR MOUNTAIN. Everything poured out smoothly from then on. The new website (built with the tech ninjas Calm Ray), Digital display. Social media. Experiential. Event displays. National trade press. New glass designs and point of sale.
OK so the world of finance is in touch of turmoil. But that hasn’t stopped the razor-sharp fintech crew at Netwealth taking the world of discretionary wealth management by storm. Over the last four years, we’ve helped them create and manage the production of ATL and digital advertising. Look out for the ads in the Sunday Telegraph, the Evening Standard, City AM and digital screens nationwide.
They came to us with the fledgling concept for their global leadership, talent and organisational advisory company. And a handily memorable acronym/name – TAP. Six weeks later we’d created everything they needed for the full launch of the company. New logo, brand ID, photography, new website, business cards and letterhead. The rest, as they say, is history.
Another meaty project working with the marvellous people at CUBO. Betfair needed a 30 sec TV ad to get punters raring to go for the start of the jump season. Get ready to TAP TAP BOOM.
Business is booming for Marsh & Parsons. Hardly surprising when you consider they’re the doyen of London estate agents, priding themselves in the integrity of their service to clients. You wouldn’t find a more civilised and intelligent client than the M&P folks, so it’s been a pleasure to work with them on their brand campaign. If you’re in Chelsea, Knightsbridge, Notting Hill et al, have a look out for the posters, ads, bus-sides…
Pi-top’s vision is to change the world one influencer, educator, teacher, thought leader and maker at a time. And in the process bring the ‘learning by making’ revolution into the public consciousness.
To help them on their revolutionary road, we teamed up again with the marvellous MIMO Brands and Pi-top’s global team to create a complete new brand playbook and creative foundation for their planned world domination. Watch this space.
This smart new accounting product from PwC was seen as too good to be true by many small businesses. They thought it wasn’t possible to get all that PwC cleverness for as little as £500 a month. So initial take-up was sluggish. TABLE LDN were wheeled in to add some creative zip to boost enquiries and sales through an eight-week multimedia creative test-and-learn campaign. In the process we found their creative sweetspot which left them perfectly placed for the highly successful relaunch of the product.
A client with ambitions for global domination. This time it’s in the world of ‘cheap and reliable’ transfers from the airport to your holiday destination. They needed a new name, new strapline, completely new visual and verbal branding, site designs and the first executions for their multimedia advertising campaign. The shiny new brand will be launched soon and travel from the airport will get a lot easier for all of us.
Barclays great little mobile banking app wasn’t getting great download numbers. We were called in to create a national in-branch campaign to get customers to wake up, smell the life-enhancing benefits and download the app there and then.
We got deep into the ditch with the Causeway founders when the idea for their litigation loan company was just a twinkle in their eye. The branding was built around the magnificent drawings by the talented Mr Tom Clohosy Cole. We then created the logo, complete visual and verbal brand id, fully functioning website and brand launch applications.
There are luxury cars. Then there's the Proteus C-Type. A modern re-interpretation of the classic Fifties Le Mans winning legend and the epitome of nostalgic elegance and high-performance motoring. Proteus had decided the time was right for a complete branding re-fresh, new website and launch collateral. So we were more than happy to oblige and also test-drive the car as frequently as humanly possible.
It started with an award-winning first ‘citra’ brew, crafted using someone else’s kit. Then it blossomed into a full-scale brewing operation below a country pub in Swanscombe Kent. Now Caveman offers a fully stocked craft beer range that packs a magnificently earthy punch.
We were engaged from day one to create a full brand ID, pump clip designs, posters and press ads and a business expansion plan which is already in full swing.
X Factor winner Ben Haenow's debut album was always going to be a biggie. So we were delighted to win the pitch to create the 30-second launch TV ad for the mighty SYCO music.